The 'original Moleskine' (the notebook so favoured by the intelligensia) was made by a French bookbinding business that supplied a fashionable Paris stationary shop; but production ceased in the mid 1980s. The modern Moleskine, now printed in China and sewn in Italy, did not come into being until 1998. Since 2006 the brand has been back in French ownership.
According to their blurb, "red is the new black", so, clearly, some clever marketing men are in charge of things now.
For more information see the Moleskine website
